As a sustainable digital marketing agency, GrowRoom uses strategic digital campaigns to support businesses driving tangible change, particularly those advancing the circular economy. One of our most impactful collaborations has been with a London-based, zero-to-landfill house clearance company that’s now franchised across the whole of the UK. Their mission is simple: nothing they collect goes to landfill. Our role was to help them champion their mission, and scale it sustainably, through purposeful website optimisation, content creation and strategic advertising.  

House clearance is often overlooked in conversations about circularity. Traditionally, it's associated with bulk waste, short timelines, and limited transparency about what happens to cleared items. But this company is rethinking the entire model. Reuse, repair, donation, and recycling are at the heart of every clearance job they undertake — from salvaging furniture for community reuse schemes to separating materials for local recycling networks. It's an operational commitment to the circular economy that needed equally thoughtful communication.

That's where GrowRoom came in.

We don't see digital as an afterthought, but as a vital part of a business's strategy and systems change. By redesigning their digital presence to authentically showcase this mission-driven approach, we helped improve their online visibility, making it easier for conscious consumers to discover a clearance service that aligned with their values.  What emerged was more than just better marketing — it was proof that when digital strategy meets genuine purpose, businesses can reshape entire sectors and consumer expectations.

Find out more and meet the GrowRoom Agency Team in person at The Recycling Expo 7-8 October 2025