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Aaron Georgiou
The LITTA story began in 2017, when I attempted to organise a waste collection and discovered an industry in disarray. The market had a poor digital offering, meaning organising a collection was both a lengthy and burdensome process.
The environmental impact was similarly awful, with over 1 million fly-tipping incidents annually. Determined to tackle these issues, I founded LITTA, with a mission to create a new standard for rubbish removal, using technology to connect customers with local waste partners, and create transparent end-to-end waste journeys, maximising recycling and drastically reducing landfill waste.
We have developed a simple and speedy method for individuals and businesses to ethically dispose of unwanted goods, from construction materials to furniture to electrical appliances. We have facilitated this with easily accessible technology, introducing yet another industry into the fight against climate change.